How to Start Your Own Brand

I was fascinated by the idea of earning money online back in 2006. Without a solid topic or niche, I started a blog with random posts. My goal then was to earn money quick with Google Adsense and affiliate programs. Having no valuable content and target audience, I failed miserably, I have no clue of what I'm doing so I stopped.

When I move to Dubai, I started organizing meetups for bloggers/entrepreneurs and micro training sessions. With those activities, I thought I could do something and revisit my interest in blogging. That is when I created my first platform PinoyHow Q&A blog for Filipino community.

Building a brand takes a lot of patience, there are more steps to do to finally identify your forte. The main key is to follow your passion and do not chase the money. Do what you love doing and everything will follow. Here's what I learn and what I intend to pursue.

1. SELF AWARENESS AND BEING AUTHENTIC

Staying true to yourself and focusing on your specialization or expertise.  You will have no sense of direction if you appear to be fake in your endeavors.

2. ENGAGE ONLINE AND SOCIAL MEDIA

Nowadays, your strongest tool is to have your own website and present in social media channels. This will give you an update of what's going on around you and a benchmark of your competition.

3. PARTICIPATE IN FORUMS ONLINE OR MEETUPS

To be able to get or share your ideas, build your personal brand by knowing people who have the same interests and connect with them.

4. KEEP LEARNING

Grab every opportunity for you to learn more about your subjects or topics that you are interested.  This is a continuous process that everyone should do in order to continue to evolve and stay relevant with your target audience.

5. WRITE AN ARTICLE

Establish yourself as an authority of your subject.

6. START PUBLIC SPEAKING

May it be in a small crowd or in form of video in YouTube, practice the craft of public speaking and gain more audience and invites from events relevant to your specialization.  Speaking engagement gigs are everywhere.

I came across with this brilliant speaker’s video and it opened up my mind to do creative projects that benefits individuals and companies. I thought you could use this too...


Gary Vaynerchuk helps me define my passion and strengths, I learn a lot on how to establish myself and still is as a brand in specific interests. I enrolled in his course “Building a Personal Brand”  offered online through UDemy. This guy really knows what he is talking about. In his early years, Gary grew the wine business of his family from 3$ million to 60$ million dollars in just five years. Currently, he runs his digital agency representing big brands, such as GE, Pepsi and more. He is indeed an inspiration to many and a true authority in entrepreneurship, marketing and branding.

Any students will definitely take away an awareness to build a personal brand and engage to target audience. Wanna do something with your passion? Start this course today.

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