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How to Start a Blog and Set Up Socials — Choose Your Travel or Food Niche

Have you ever scrolled through Instagram or read a blog and thought, “I could totally do this”? Maybe you love exploring new places or creating magic in the kitchen — and now you’re ready to turn that passion into something profitable. Good news: You absolutely can.

Starting a blog and building a social presence is one of the best ways to create a flexible, freedom-filled income online — especially in the travel and food niches, where creativity and authenticity thrive. In this post, I’ll walk you through the very first steps of building a blog that can grow into a brand — from choosing your niche to setting up your socials the right way.

Step 1: Choose Your Niche (Travel, Food… or Both?)

Before you build anything, you need clarity. Your niche is the specific topic or lifestyle category your blog and content will focus on. Here’s how to decide:

Option A: Travel Niche

Perfect if you:

  • Love exploring cities, countries, or even local hidden gems

  • Have stories, tips, or itineraries to share

  • Want to partner with tourism boards, travel gear brands, or hotel chains

Popular sub-niches:

  • Budget travel

  • Luxury escapes

  • Solo travel

  • Van life / digital nomad lifestyle

  • Family travel

Option B: Food Niche

Ideal if you:

  • Love cooking, eating out, or trying new cuisines

  • Have recipes, food hacks, or restaurant reviews to share

  • Want to partner with kitchen brands, food delivery apps, or restaurants

Popular sub-niches:

  • Easy home recipes

  • Street food around the world

  • Food photography or videography

  • Healthy eating or low-carb lifestyle

  • Cultural food stories

Option C: Blend Travel + Food

If you travel to eat, this hybrid niche could be perfect. You could:

  • Share street food finds from around the world

  • Do “food tour” videos in each new city

  • Compare cuisines across countries

Step 2: Name Your Blog & Secure Your Domain

Your blog name should reflect your niche, personality, and audience appeal. Think:

  • Short and memorable

  • Relevant to travel or food

  • Easy to spell and say

Examples:

  • Tasting Trails

  • Fork & Fly

  • Savory Sojourns

  • Nomadic Nibbles

Once you have a name idea:

  1. Check domain availability on Namecheap or GoDaddy.

  2. Secure your domain (e.g., www.nomadicnibbles.com).

  3. Create a matching Gmail account (e.g., nomadicnibbles@gmail.com) to use for social sign-ups and brand consistency.

Step 3: Set Up Social Media Accounts

Social media will drive traffic, grow your audience, and help you connect with brands.

Set up these platforms with your blog name:

  • Instagram: Great for photos, reels, and visual storytelling

  • TikTok: Perfect for short-form video content (behind the scenes, quick tips, food tours)

  • Pinterest: A major traffic driver for blogs, especially food and travel content

  • Facebook Page: Still useful for credibility and longer-form posts

  • YouTube (optional): Great if you plan to vlog your travel or recipes

Tips:

  • Use the same handle across all platforms (e.g., @NomadicNibbles)

  • Upload a clear profile photo and branded bio

  • Add your blog link once it's live (or a “Coming Soon” link using Linktree or Beacons)

Step 4: Plan Your First 5 Blog Posts

Before launching, brainstorm 5 blog post ideas that your audience will love. Here are some starters:

  • “Top 5 Local Dishes to Try in [Your City]”

  • “How I Travel on $50 a Day (and Eat Well Too!)”

  • “My Favorite Street Food Finds in [Destination]”

  • “The Easiest One-Pot Recipe from My Travel Kitchen”

  • “Everything I Eat in a Day While Traveling”

Step 5: Start Building (Blog Platform & Tools)

You don’t need to be tech-savvy to launch a blog. Start with:

  • Platform: WordPress + Bluehost (affordable and beginner-friendly)

  • Theme: Use a clean, mobile-friendly theme like Astra or Kadence

  • Pages to Set Up: Home, About, Blog, Contact, and optional Shop or Resources page

  • Tools to Add:

    • Google Analytics (for tracking)

    • Yoast SEO (for search engine optimization)

    • Email sign-up form (using Mailchimp or ConvertKit)

Your blog doesn’t need to be perfect at launch — it just needs to be live. You can (and will) improve as you go. What matters most is staying consistent, sharing value, and building real connections with your audience.

This is just the beginning. In the next post, we’ll dive into creating blog content that gets noticed and brings in traffic.

👉 Want the full checklist and tool guide I use to launch blogs? Click Here


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